Content Strategy · Copywriting · Brand Growth
Ilias
Dalbow
I build content strategies and write copy that makes people care. I start with the audience, figure out what actually needs to be said, and then make it land.
See my work Get in touch

About

I'm a Marketing student at the University of Delaware who got into social media by accident and never looked back. I started managing content for The Picklr Newark and it just clicked. Now I run social media for two clients across Instagram, Facebook, and YouTube, generating 300K+ views a month.

Most of what I know I figured out by doing it. I pay close attention to what works, what doesn't, and why. I care about the creative side just as much as the numbers, and I adapt my approach depending on what each client actually needs.

I'm currently working with two clients, and I'm always looking for more opportunities to grow something.

Client performance
thepicklr.newark
The Picklr Newark
Instagram & Facebook
Mar 15 – Apr 13
Views up +98.6% — massive reach growth across Instagram & Facebook
Total views
211,693
↑ 98.6% accounts reached
Instagram
206K
↑ primary driver
Facebook
5,562
↑ cross-platform
Accounts reached
132K
↑ 98.6%
Followers
1,195
current follower count
95.4% non-follower reach · 79.8% from ads ↑ strong new audience growth
sarafinafiberart
Sara Renzulli
Instagram & Facebook
Mar 15-Apr 15
Combined 113.5K views across Instagram & Facebook
Total views
113.5K
16.8K IG + 96.7K FB
Instagram
16.8K
↑ 60.2%
Facebook
96.7K
↑ 3.1%
IG reach
4.9K
↑ 61.5%
FB follows
+190
↑ 10.5%
Facebook driving massive volume · Instagram reach growing fast ↑ strong across both
sarafinafiberart
Sara Renzulli
YouTube
Mar 17 – Apr 13
33.7K views with 7.4K watch hours — consistent channel performance
Views
33.7K
about the same as usual
Watch time
7.4K hrs
↑ 1.7K more than usual
Subscribers
+68
steady growth
Trend
Stable
consistent performance
Channel maintains strong baseline · spike to 3.8K daily views in Apr ↑ growing
Featured posts
thepicklr.newark
The Picklr Newark
···
Liked by many
thepicklr.newark Why our courts feel different — taking care of the details so you can focus on your game.
3,273 views · 16 interactions
sarafinafiberart
Sara Renzulli
···
Liked by many
sarafinafiberart Made with wire, wool, and a whole lot of love.
13,469 views · 747 interactions · 40 follows
thepicklr.newark
The Picklr Newark
···
Liked by many
thepicklr.newark What do you see when you look in the mirror?
3,160 views · 2,261 reached interactions
sarafinafiberart
Sara Renzulli
···
Liked by many
sarafinafiberart The Picklr Craft Night — April 17th, 6-8PM. Free! Come make your own Pocket Gnome.
3,500 views · 44 interactions
thepicklr.newark
The Picklr Newark
···
Liked by many
thepicklr.newark Life moves fast, enjoy the little moments.
1,173 views · 26 interactions
sarafinafiberart
Sara Renzulli
···
Liked by many
sarafinafiberart Happy Fiber Fairy Friday! The Fiber Fairy has carefully curated a box just for you.
1,172 views · 73 interactions
thepicklr.newark
The Picklr Newark
···
Liked by many
thepicklr.newark What's one thing you'd tell a new player?
2,660 views · 21 interactions
Content & Social Media
Short-form video — Reels, YouTube Shorts, Facebook
Content strategy — planning, calendars, scheduling
Copywriting — CTAs, captions, hooks, brand voice
Community engagement — comments, DMs, audience building
Platform management — Instagram, YouTube, Facebook
Brand development — identity, tone, consistency
Analytics & Tools
Social analytics — reach, engagement, growth tracking
Microsoft Excel — data organization & reporting
R programming — data analysis
Office 365 — Word, PowerPoint, Outlook
POS systems — Toast, Square & similar platforms
Operations & Leadership
Team supervision — staff management & scheduling
Restaurant management — ops, opening/closing, financials
Cash handling — transactions & reconciliation
Inventory control — tracking & ordering
Customer service — complaint resolution, satisfaction
Bilingual — fluent English & Greek
How I work
01 — Listen first
What are you trying to say
I start by asking questions. What do you want this content to do, what are you trying to say, and how do you want people to feel when they see it.
02 — Define the goal
Revenue, reach, or awareness
Content without a clear goal is just noise. I want to know what success looks like before anything gets made.
03 — Build together
Communicating throughout
I bring options to the table and stay in communication at every step so the final product reflects what they were going for.

Current Work

Freelance · Mar 2026
Sarafina Fiber Art — Social Media
I built the entire content strategy for Sarafina Fiber Art from the ground up — no playbook, no existing presence to work from. I started by figuring out who the audience actually was and what they cared about, then built a content system around that. Short-form video turned out to be the answer, and the numbers followed.
ReelsYouTube ShortsFacebookCTAsBrand building
The Picklr · Jan 2026
Social Media Marketing Coordinator
I write the copy, plan the content, and run the social strategy for The Picklr Newark. Being on the floor as a team member gives me direct access to the community, which means the messaging actually reflects what members care about rather than what sounds good from the outside.
Content strategyReelsPaid adsEngagement
University of Delaware · Feb 2025
BS Marketing — In Progress — (Fall 2026 Graduation)
Studying at UD's Lerner College of Business and Economics. The classroom stuff and the real client work feed each other pretty well.
Digital marketingBrand managementLerner College

Experience

Jan 2026–Now
Social Media Marketing Coordinator
The Picklr — Newark, DE
  • Develop and execute content strategy generating 200K+ views per month across Instagram and Facebook.
  • Produce short-form video content including Reels and YouTube Shorts that consistently outperform account averages.
  • Run paid ad campaigns that drove a 98.6% increase in accounts reached within 30 days.
  • Write captions and CTAs optimized for engagement and actively build community through comments and DMs.
Mar 2026–Now
Freelance Social Media Manager
Sarafina Fiber Art — Remote
  • Manage full social media presence across Instagram, Facebook, and YouTube for a fiber art brand.
  • Grew Instagram views 60.2% and reach 61.5% in 28 days through short-form video and consistent engagement.
  • Facebook page generating 96.7K views with 190 new follows in the same period.
  • Produced a Facebook Reel that earned 13,469 views and 40 new followers from a single post.
  • Handle content calendars, post scheduling, and caption strategy to keep the brand active and growing.
Aug 2025–Now
Team Member
The Picklr — Newark, DE
  • Work on the floor daily at Newark's top indoor pickleball facility.
  • Being embedded in the business gives me a real understanding of the community, which directly shapes the content I create for their social accounts.
Sep 2023–Now
Server & Manager
The Naked Olive — Kennett Square, PA
  • Been with the same restaurant for over two years, working my way into a management role.
  • Handle floor operations, staff coordination, and opening and closing responsibilities.
  • The people skills you develop in a high volume restaurant translate more to social media work than most people expect.
Summer 2025
Warehouse & Logistics Associate
The Tondo Group
  • Supported order fulfillment, inventory management, and shipment coordination at a small 3PL shipping company.
Feb 2020–Sep 2022
Manager
Pat's Pizza — Hockessin, DE
  • Managed daily operations and staff for over two years at a busy local restaurant.
  • First real leadership experience, handling everything from opening procedures to end of day financials.

Contact

Let's grow something together

Looking to grow your brand on social media? Whether it's strategy, content creation, or full account management, let's talk.

[email protected] LinkedIn